The customer support calls where we hang up and think, “Well, that person didn’t care about my problem…like, at all,” have all happened to us.
Why would they, too? It is customer service representatives’ duty to respond to inquiries on behalf of their companies. Along the way, they have to deal all day long with nasty, irritated, upset, and disappointed people. That has already been very emotionally taxing. The emotional demand may feel excessive once empathy is added to the list of job criteria.
Multiracial businesswoman on video conference conversing and laughing while wearing headphones
Teaching empathy is a challenging skill. But compassionate client relations produce devoted, content clients.
However, there are valid reasons to include empathy into your customer service approach in a way that is advantageous to all parties—agents included.
The effectiveness of your agents and the satisfaction of your customers should both rise as a result of incorporating empathy into your customer service methodology. How? Read on.
1. Empathy makes your agents more effective.
An agent can infer certain details about the caller’s emotions as soon as they answer the phone. They might notice that the person on the other end of the line sounds anxious and out of breath. They can find it challenging to follow along while their consumer quickly goes over every tiny detail.
Agents are better able to assist customers in their time of need when they are aware that they can respond to those cues with individualised solutions. However, scripts don’t tell you what to say when a client tells that their dog just passed away or you hear a baby weeping in the background. Scripts are excellent starting points.
Empathy should be included in your training, coaching, and data, advises MaestroQA, a renowned provider of quality assurance software that places a strong emphasis on fostering client loyalty.
Define empathy for your team and company in order to achieve this. Then give illustrations and have practise displaying empathy when dealing with clients and in coaching sessions. You can implement a few tactics to help it become part of your routine. Finally, monitor your data and confirm that empathy is being tracked by your quality assurance scorecards. After that, you may objectively evaluate the effect that empathy has on your team’s effectiveness.
2. Empathy strengthens the corporate culture.
Empathy frequently begins at the top of a business. Does your leadership understand the challenges that agents confront on a daily basis and balance that empathy with responsibility? If so, you may have put in place structures like flexible policies and agent empowerment.
Your agents might be unable to collaborate with a customer to find a novel solution if your business has highly rigid standards. Impactly asserts that a good starting step in expressing empathy to consumers is to endeavour to understand the needs, feelings, and views of the workforce.
Everyone finds it frustrating when customer service representatives aren’t allowed to make minor concessions to enhance the client experience. Empathetic supervisors are aware that agents perform at their highest level when given the freedom to make wise decisions.
For instance, a customer might desire to exchange a product after the return period has passed. Can your staff judge the circumstances the consumer is describing as well as how long the window has been closed? Can they grant a customer who isn’t sure about a software solution a longer trial period?
The entire business gains when a team culture values empathy. Team members’ job satisfaction can rise when they feel supported and understood by their coworkers and the team’s leadership. People can ask for assistance or disclose faults without worrying about punishment or shame. Building a strong internal culture can be accomplished with the use of empathy.
3. Empathy improves communication across platforms.
Although responding to a chat seems very different from responding to a call, empathy may be exercised in both situations. Such pronouns as “Got it” and “Totally. Even in chat settings, saying “Let’s take care of that” can demonstrate to the consumer that the agent is aware of their feelings. No of the platform, these spontaneous comments, when given with tact, enable agents to connect on a deeper level.
Businesses continue to adapt to consumers’ changing demands for quick, flexible customer service. By doing this, they have the chance to convey their brand personality and voice via many forms of communication, including text, email, video, phone calls, and more.
A foundation for providing empathetic customer service is knowing why consumers might select a particular channel of communication in order to reach out to you. And that opens up possibilities for differentiating your company from the competition.
Consider the differences between messaging a chatbot vs a friend over SMS. The subtleties of what you say your friend can elicit a response from them. An AI chatbot can only respond to a finite amount of questions, even with the most cutting-edge AI. Asynchronous customer support that is sympathetic is similar to texting a friend. By offering that kind of service, you may foster a sense of community among your clientele, which is advantageous for all parties.